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Dormant Power

Project Type

Product Design | Branding



Dormant power was a branding project that included design of a logomark and
product semantics.

The logo was inspired by my full name - Ryan Euclid Chin Qingfeng.

Ryan meant little prince and my mom was inspired because it sounded like lion,
lion king from when it was first aired on 1994. Euclid was given by my dad, and it
represented geometry, because well, my dad wanted me to pursue engineering.
Qingfeng was given by my grandmother , and it translated from mandarin to ‘
Mountain Summit’.

The logo designed encompased a letter R, a mountain in its counter form, and
bounded by a triangle, the simplest but strongest shape in geometry.

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