01
Personal origin
The identity begins with objects and references connected to family history.
Dormant Power
A personal identity system that translates family history into a restrained geometric mark.
Dormant Power combines the letter R, a mountain in its counter-form, and a triangle to encode personal and family meaning.
Role
Product Design | Branding
02
Geometric reduction
The mark is refined into a restrained linear form built from a small number of deliberate moves.
03
Application
Printed studies test how the identity behaves as a quiet signature rather than a loud badge.
04
Identity system
The final applications show the mark working across personal stationery and presentation materials.