01
Personal origin
I drew on family history and personal objects for this identity.
Dormant Power
A personal identity based on family history and a geometric letter R.
I combined the letter R, a mountain in its counter-form and a triangle to express personal and family references.
Role
Product Design | Branding
02
Geometric reduction
The mark reduces those references to a simple linear form.
03
Application
The print applications show how the mark works as a small signature.
04
Identity system
The identity is applied across stationery and presentation materials.
Software used
- Figma
- Adobe Illustrator