01
Landing-page hierarchy
I explored how to make passengers’ first decisions clearer on the landing page.
A Singapore Airlines landing-page concept focused on clearer flight search and navigation.
During my time as a UI/UX designer at Singapore Airlines, I explored how the landing page could make key passenger tasks more direct.
Role
UI/UX Design
I explored how to make passengers’ first decisions clearer on the landing page.
The search states keep flight inputs and the booking action prominent.
The supporting layouts preserve that hierarchy at different screen sizes.