PortfolioDigital Product · 2020

Singapore Airlines Landing Page

A Singapore Airlines landing-page concept focused on clearer flight search and navigation.

During my time as a UI/UX designer at Singapore Airlines, I explored how the landing page could make key passenger tasks more direct.

Role
UI/UX Design

01

Landing-page hierarchy

I explored how to make passengers’ first decisions clearer on the landing page.

02

Search interaction

The search states keep flight inputs and the booking action prominent.

03

Responsive direction

The supporting layouts preserve that hierarchy at different screen sizes.

Software used