01
Landing-page hierarchy
The concept focuses the opening experience around the decisions passengers need to make first.
Singapore Airlines Landing Page
A Singapore Airlines landing-page concept focused on clearer hierarchy and a more direct customer journey.
Created during Ryan’s time as a UI/UX designer at Singapore Airlines, this sprint explored how the landing page could streamline usability.
Role
UI/UX Design
02
Search interaction
Flight-search states simplify inputs and keep the booking task visually prominent.
03
Responsive direction
Supporting layouts maintain the same hierarchy as content and viewport conditions change.