01
Brand direction
Student work reframes an existing brand through a clearer visual and narrative direction.
Rebranding & Extensions
A branding studio that teaches students to analyse existing narratives and propose credible new directions.
Students analyse existing brands and recommend either a rebrand or extension grounded in narrative, associations and identity.
Role
Educator | Branding
02
Brand direction
Student work reframes an existing brand through a clearer visual and narrative direction.
03
Identity applications
Applications test whether the proposed identity remains coherent across different formats and contexts.
04
Identity applications
Applications test whether the proposed identity remains coherent across different formats and contexts.
05
Identity applications
Applications test whether the proposed identity remains coherent across different formats and contexts.
06
Extended system
The final studies demonstrate how a brand idea can extend beyond a single mark into a flexible system.
07
Extended system
The final studies demonstrate how a brand idea can extend beyond a single mark into a flexible system.