01
Reading the existing brand
In this studio, students examine an existing brand’s story and visual identity.
Rebranding & Extensions
A branding studio exploring how to rebrand or extend an existing identity.
In this studio, students analyse an existing brand and propose a rebrand or extension based on its story and identity.
Role
Educator | Branding
02
Choosing the intervention
They choose between extending the brand and proposing a rebrand.
03
Design direction
A clear statement of the new direction guides their design decisions.
04
Building the language
Students develop typography, colour and composition together.
05
Testing applications
Mockups show how the identity works at different sizes and in different formats.
06
Extending the system
Further applications explore where the proposed brand could go.
07
Presenting the case
The final presentation explains the research, design choices and applications.
Software used
- Figma
- Adobe Illustrator