01
Reading the existing brand
The work begins by identifying the narratives, associations and visual signals already carried by an established identity.
Rebranding & Extensions
A branding studio that teaches students to analyse existing narratives and propose credible new directions.
Students analyse existing brands and recommend either a rebrand or extension grounded in narrative, associations and identity.
Role
Educator | Branding
02
Choosing the intervention
Students decide whether the opportunity calls for a focused extension or a more fundamental rebrand.
03
Reframing the story
A revised proposition gives each visual decision a clearer strategic reason to exist.
04
Building the language
Typography, colour and composition are developed as connected parts of the new direction.
05
Testing applications
Mockups reveal whether the identity remains recognisable as format, scale and audience change.
06
Extending the system
Additional touchpoints explore how the central idea can support new experiences without losing coherence.
07
Presenting the case
The final outcome brings analysis, rationale and application together as an evidence-led brand recommendation.