01
Starting with affinity
In this studio, students start with their own interests and visual references.
Synthesizing Brands
A visual-communication studio turning personal interests into brand identities.
In this studio, students identify their interests and design style, write a brand statement, then develop a brand book and applications.
Role
Educator | Visual Communication
02
Finding a position
They use those interests to write a brand statement.
03
Defining the voice
Early studies compare language, imagery and tone.
04
Constructing the identity
Type, colour and graphic form become the identity.
05
Curating imagery
Students select images that support the intended character of the brand.
06
Documenting decisions
The brand book records the design decisions and how to use them.
07
Moving into application
Physical and digital mockups show the identity in context.
08
Final identity
The final presentation connects the original interests to the finished identity and applications.
Software used
- Figma
- Adobe Illustrator