01
Starting with affinity
Students surface the subjects, references and instincts that genuinely shape their individual design perspective.
Synthesizing Brands
A visual-communication studio for turning personal affinities into coherent brand identities.
Students identify their affinities and design style, construct a brand statement, and express the result through a brand book and mockups.
Role
Educator | Visual Communication
02
Finding a position
Those affinities are distilled into a brand statement with enough clarity to guide visual choices.
03
Defining the voice
Early experiments compare tone, image and language before committing to a single direction.
04
Constructing the identity
Type, colour and graphic form are organised into a recognisable personal system.
05
Curating imagery
Image selection and treatment strengthen the intended character rather than functioning as decoration.
06
Documenting decisions
The brand book turns individual choices into principles that can be understood and reused.
07
Moving into application
Physical and digital mockups test how the identity behaves beyond the controlled brand guide.
08
A coherent personal brand
The final presentation connects personal insight, visual craft and consistent expression.