01
Finding a visual voice
The work begins by translating personal affinities into a distinct visual direction.
Synthesizing Brands
A visual-communication studio for turning personal affinities into coherent brand identities.
Students identify their affinities and design style, construct a brand statement, and express the result through a brand book and mockups.
Role
Educator | Visual Communication
02
Finding a visual voice
The work begins by translating personal affinities into a distinct visual direction.
03
Building the identity
Typography, imagery and composition are developed into a coherent identity language.
04
Building the identity
Typography, imagery and composition are developed into a coherent identity language.
05
Building the identity
Typography, imagery and composition are developed into a coherent identity language.
06
Brand applications
Applications test how each identity holds together across physical and digital formats.
07
Brand applications
Applications test how each identity holds together across physical and digital formats.
08
Brand applications
Applications test how each identity holds together across physical and digital formats.